Maintaining a website isn’t a piece of cake, you need to keep your website updated, reliable, secure
and safe and to do this you need to do this day in and day out. Maintaining your website also stores
an influence on your traffic and your rankings on Google search.
It’s important to keep your website updated in 2024, whether you are a large corporation or a small
business trying to make ends meet. Maintaining a website allows you to communicate and interact with
your clients and the visitors on your website. There are a lot of agencies that help you maintain
your website, and I know that you might be wondering how much it will cost. Well, in this article we
will share the average monthly website maintenance cost for various websites.
First Things First - 9 Essential Website Maintenance Costs
There are a number of factors that affect the price of maintaining a website, however, there are
9 essential ones that you need to take care of first, so without wasting much time let’s dive in.
Domain Registration
Every professional website requires a domain name, which acts as your online address. While it is
possible to create a free website under a subdomain, this option isn’t suitable for businesses or
professional purposes.
Average Costs: Expect to pay around $1 to $100 per year for registration and $10
to $129 annually for renewals.
When selecting a domain, the extension you choose can significantly impact the web
maintenance cost. Common types include:
- Generic Top-Level Domains (gTLDs): These are widely used and include
extensions like .com, .net, and .org. Prices vary based on popularity.
- Country Code Top-Level Domains (ccTLDs): These are specific to countries,
such as .us for the United States or .jp for Japan.
- Sponsored Top-Level Domains (TLDs): These extensions are for specific
organizations, such as .edu for educational institutions.
Some hosting providers offer free domain registration with their plans, which can be a great way
to save money.
Web Hosting
Web hosting is the service that allows your website to be published online. The cost for website
maintenance is associated with hosting vary based on the provider, the type of hosting, and the
specific plan you choose.
Average Costs: It ranges from $2 to $80 per month, depending on your web hosting
provider and subscription length.
Picking the right hosting provider is critical because different providers charge varying fees
for similar web maintenance services. When considering a web hosting plan, keep in mind the total
long-term costs. Typically, shorter subscription periods, such as monthly payments, can lead to
higher overall expenses.
Monthly Content Creation
Creating fresh and engaging content is vital for driving traffic, showcasing expertise, and
marketing. However, this can be one of the more significant expenses in website maintenance.
Average Costs: You might spend anywhere from $0 to over $3,000 per month on
content.
If you’re producing the content yourself, your only investment is time. However, many website
owners choose to outsource at least some content creation, often hiring freelance writers. The
average rate for quality writing is around $0.15 per word, which could amount to $1,200 for four
2,000-word pieces monthly. For top-tier freelancers, website maintenance costs can soar above
$3,000.
Monthly General Updates
Regularly updating your website is crucial for optimal performance. The web maintenance cost of
these updates can vary depending on the software you use and whether you hire professionals.
Average Costs: Ranges from $0 to $200 per month.
If you utilize a CMS like WordPress or Joomla and manage the updates yourself, the cost of
website maintenance may be minimal. However, if you hire a developer to handle updates, expect to
pay between $60 and $80 per hour, typically needing one to two hours each month.
Monthly Design Updates
Design updates don’t necessarily mean a complete website redesign. This includes ongoing tasks
such as creating featured images, infographics, and promotional banners.
Average Costs: Between $0 and $1,600 per month.
If you’re comfortable with design, you can manage these updates yourself using various free or
low-web maintenance cost design tools. However, if you prefer professional assistance, expect to
pay around $65 per hour for a designer.
Monthly Tech Support
Having tech support is essential for resolving more complex issues that may arise, such as broken
forms or shopping carts.
Average Costs: Website maintenance costs can range from $0 to $3,000+ per month.
For occasional tasks, platforms like Codeable offer support at about $60 per hour. Alternatively,
you can choose fixed-price website updates and maintenance plans starting at approximately $60
monthly.
Security Measures
Website security is paramount in today’s digital landscape. Cybersecurity encompasses various
protective measures, including automatic backups, malware screening, and recovery solutions after
hacking incidents.
Average Costs: Typically $0 to $100 per year.
Security expenses can vary significantly based on the size of your website. If you’re using a
managed hosting service, many security measures may already be included. Premium security plugins
can also help alleviate risks, typically the cost for website maintenance is between $51 and $100
annually. Additionally, you may need an SSL certificate to protect sensitive information, which
can range from free to around $64.99 per year.
Tracking and Analytics
Tracking user behavior on your website is crucial for making informed decisions. While you can
start with free tools like Google Analytics, premium analytics solutions may offer advanced
features for a fee.
Average Costs: Typically $0 to $300 per month.
Marketing Efforts
Effective marketing is crucial for driving traffic to your website. Without it, attracting an
audience or generating sales becomes significantly more challenging.
Average Costs: Ranges from $0 to $10,000 per month.
There are numerous strategies for promoting your site, some of which are free. However, your
marketing budget should be appropriate for your business, ensuring that your return on investment
exceeds your expenditures.
How Often Is Website Maintenance Required?
There is no specific set of rules or a specific time period to maintain a website; it all depends
on a timeline. The owner of the website should keep track of the timeline and should be updated
about the ongoing website updates and maintenance and should maintain it according to them.
So let’s take an example of domain names and hosting, these are the basic and essential
maintenance and it should be taken care of annually. On the other hand, marketing and SEO usually
requires quarterly maintenance. You can have a monthly checklist to make sure that everything is
under control.
Also, there is routine maintenance that prevents errors and security breaches. This routine
website updates and maintenance helps you help fix bugs early on. At the same time, it helps you
avoid a negative impact on the website performance.
And if you are working on a specific budget, consider hiring a
professional just like WebWolfs. Nevertheless, it will help you with technical aspects and
will allow you to troubleshoot all the challenges.
What You Should Budget for Website Maintenance: A Cost Breakdown
Neglecting proper website maintenance can leave your site vulnerable to cyberattacks, allowing
hackers easy access to your data. Even worse, recovering your site after a breach may be
impossible without regular backups or updates.
You might wonder, “how much does it cost to maintain a website?” or “What should I budget for
website upkeep?” The answer depends mainly on the type of website you’re running. So, here’s a
breakdown of average monthly maintenance costs based on different types of websites:
Personal Website or Blog ($3–$25/month)
If you own a personal website for personal blogs or small hobby sites, then maintenance expenses
are minimal, often limited to hosting and basic platform fees. Also, web maintenance services like
Wix, Weebly, and Squarespace offer affordable plans within this range.
Business Website ($15–$2,750/month)
A business website comes with more substantial costs. In addition to domain registration and
hosting, you may need to budget for email marketing, graphics, and technical website updates and
maintenance. Keep in mind that the exact amount will depend on the complexity and size of the
business.
E-commerce Website/Online Store ($25–$6,000+/month)
Maintaining an online store or e-commerce site comes with added expenses. These include domain
and hosting fees, security features, email servers, marketing tools, analytics, and ongoing
technical support. The overall cost for website maintenance will vary based on the scale of your
store and its specific needs.
Enterprise-Level Website ($5,150–$9,740+/month)
Large-scale enterprise websites require the most extensive resources to maintain. With advanced
functionality, top-tier design elements, and ongoing technical support, maintenance costs for
enterprise sites are significantly higher than those of other types of websites.
No matter the website type, all websites require hosting, domain renewals, and SSL certificates
as bare maintenance essentials to ensure they stay online and protected from cyber threats.
Importance of Website Maintenance and its Negligence Effects
A website is like a boat. If you don't do the required repairs, it will drown.
- You will lose loyal customers as well as revenue if your site has maintenance issues. A poor
UX experience due to bad maintenance would kill the leads that are necessary for growth.
- If you neglect your website too much or aren't able to find the cause of the problem, then it
will cost you your business. So do it if you can or or hire someone to do your website
maintenance, or even if you have ecommerce website maintenance, contact WebWolfs to get a quote.
- You would invite hackers and other problem makers if you don't do the maintenance and update
of your website. So investing in the maintenance or the recovery of your website will take that
budget.
- Not regularly checking the updates of your software, programs can result in compatibility
issues which will again cost you a lot.
- You would lose a good relationship with your customers, not maintaining your website would
result in compromising their trust and also that of future customers. They will not depend on
you if your site is not up to date.
In short, neglecting these points would result in total loss.
Understanding the Time Commitment for Website Maintenance
The factors are always different for every website and it also depends on how much it costs to
maintain a website. The question is in which category does your website fall which depends on its
size, complexity, technicality, and type of content.
Usually, it should be your regular job to update your content and keywords, remove broken links,
do regular backup practice, and check the security updates. It also should be done on a broad
basis yearly, at every month's end, and quarterly, especially for yearly goals and targets.
There is a big difference between doing e-commerce website maintenance and other service-based
site maintenance.
How A Well Organized Website Supports Your SEO Efforts
The #1 strategy to improve your site SEO is to apply an organic SEO strategy which includes spending daily time
on keyword updates, doing technical SEO, and checking other on-page SEO issues.
If you maintain your site well, it will aid in avoiding issues with Google and other search
engines. The issues would be fixing broken links, updating content, and SEO practices, which the
algorithms of Google always appreciate in a site that will improve your Google ranking and others.
SEO strategy is like the Politics of the virtual world. You can't win an election without a
proper party. So to win the elections you should make the right decisions at the right time to
strategically win the race of ranking.
The primary steps may include these, which will assist your site in improving:
- Relevant keywords using.
- Regular Updating of your content
- Think out of the box and showcase more engaging content.
For your long-term success, these are the must-do lists for your website to prosper because they
are the strength of your site and the core solution for you to gain more grip on the search engine
ranking.
But don't get stuck in minor changes because it would compromise your ranking performance.
Always remember that Google does not reward the websites that change their content and look
continuously but those that improve from time to time.
Frequently Asked Questions (FAQs)
Have any questions related to how a website is managed? We have compiled questions to help you
make a well-informed decision. Our team of personalized assistance is ready to answer any
question. Feel free to contact us:
1. How do you maintain a website by yourself?
For self-maintaining your website Make a checklist of regular recalls like security checks,
uploading content daily, software updates, and plugin updates and you have to be persistent in
it.
2. How much time should be spent on maintaining your website?
It always depends on the size and goals of your site. One should dedicatedly check every aspect
of their site like content updates, and security updates. Monthly performance check, and others.
3. How much does it cost to maintain a website to secure the site from hacker attacks?
Well, an organized website manager first secures the data, updates every theme or plugin that
is installed for better user engagement, and applies other strategies. This not only helps the
site to be safe from hackers but also improves the performance of the site as well.
4. How much time will you take if I hire you for my web maintenance services?
It all depends on the size and technicalities of your site. It can be cleared in 2 days, a
week, or 24 hours. This will include the initial report phase till the completion of your web
maintenance services.
5. How much does maintaining a website cost?
Website maintenance costs can be between $80 and $50,000, depending on your site's
technicalities and size of it. We suggest taking out a monthly budget specifically for this task
to make your website safe and secure.
6. Would my website get down while you work on it, and how long will it take?
Your site remains live during maintenance, and the time it takes to maintain it always depends
on its size. We don’t disturb the ongoing operations of the site. All this will be coordinated
at the first meeting.